It is so easy to believe the lies. To take everything we see on Instagram as a reality.
We might look at an influencer’s account and see hundreds of thousands of followers if not millions and think to ourselves, “the only way I can build a successful business using social media is if I build a massive following like that.”
Here’s the harsh reality though, followers can be bought.
It’s so easy to fake a big following.
Unfortunately, it’s nothing but vanity metrics.
I see so many accounts on Instagram that have thousands of followers yet when they post a photo on their feed, CRICKETS. No one is engaging.
Not long ago another influencer with millions of followers was “outed” where people found out they couldn’t even sell 36 T-shirts.
We view Instagram as a big number generating machine instead of for what it is.
An amazing tool to build real relationships with real people.
But when you put it this way it’s no longer that...