Many times when we have a hard time making people pay attention to what we are saying, it’s because we confuse them or overwhelm them with too much information.
Confusion is the #1 communication mistake that is keeping your message from being heard by the right people.
You need clarity, your audience needs clarity.
Why is clarity so important?
Because our brain needs it! Two things about our brain and how it functions.
- Its job is to help you survive and thrive. To keep you alive and happy as much as possible. If your message is not directly related to helping your audience either survive or thrive, you will have a hard time getting them to listen.
- Conserve calories. Have you ever been in a meeting all day long only to feel exhausted at the end of the day? You haven’t done any physical activity yet you are exhausted? Why? Because your brain consumes a lot of energy when a bunch of new information is thrown at it. Our brain is constantly looking for the path of least...