If you're going to do live videos, you want to catch people’s attention and have them coming back to learn from you. Am I right?
Listen to the audio version here:
Don't forget to download the step-by-step live video framework HERE.
Have a clear goal for your live video.
Ask yourself: “What is my goal for this video?” Is it to gain new followers (get new leads), promote a new book, a new program or service you offer, or to increase engagement? You’ve got to have a clear goal in mind. Why is this important? Because whatever your answer is will be the guiding force behind how you set up the rest of your presentation.
For example: If the goal of your video is to get new leads, then you want to make sure that your CTA (we’ll talk about this more in-depth in just a few minutes) involves you sending people to a freebie you are offering. However, if your goal is to increase engagement then you’ll want to make sure to add more questions or activities into your “presentation” that will encourage your viewers and audience to get involved and participate more during your live video. So, having a clear goal for your live video is a must.
Have a clear objective for your presentation.
Ask yourself: “What is the one thing I want my audience to walk away from this live video with?” “What one valuable lesson can I get across so they know exactly what I was trying to accomplish or communicate?” I cannot tell you how many of us make this mistake. We can’t clearly articulate what the point of our presentation is. Now, if the objective of your live video is to get to know your audience better, sure. That’s a great objective to have. But you’ve got to clearly define what that objective is.
Hear me on this, clear will always win over clever. I see this over and over again and have fallen into this trap myself many times. We try to come up with fancy titles that in the end confuse our audience instead of enticing them. If there is one thing I’ve learned in the last few years is this, clarity in communication trumps pretty much anything else. Now, yes, we do want to spend some time thinking through the title of our presentation but don’t let this trip you up too much. Don’t overthink it. Clearly and simply articulate what your video will be about.
For example: “How-to” titles work very well. Also, big and bold statements tend to get people’s attention. Now, I don’t encourage you to use this for baiting purposes but at the same time don’t be afraid to make bolder statements.
Decide on how many supporting points you are going to use, to prove your thesis (so to speak). Will it be on points 3, 5, or 7? I’d encourage you not to do too many. For example today (in the video above) I’m doing 7 but this is a stretch for me. My sweet spot is 3 and the reason for that is because I know people consume information a lot better in bite-sized pieces. For example, last week on the Captivate Show I talked about the 3 Biggest Mistakes That Keep Your Message from Being heard by the right people. And to support my “thesis” or to make my point I share what those three mistakes were. 1. Confusion 2. Timidity 3. Lack of connection. (Simple but also I gave practical tips) Practical how-to tips are received very well by listeners.
This is where you tie everything together for those watching to ensure they understand the concept you just shared. Repeat the title, the objective, and the supporting points.
Call To Action
I cannot tell you how many times I see people make this mistake. Not take advantage of a perfect opportunity to get people to take action or to start a conversation or relationship. To take the next step with the presenter. I see even veteran speakers who’ve done this for a while skipping this step. Again, people want to be shown a simple action they can take almost right away that will help them get a certain result or outcome.
So, give people a simple action step they can take. It might be a free resource that will help them with what you just taught them.
Either way, make sure that you do have a simple CTA ready.
This is one step that I don’t say that you have to do BUT I can tell you one thing, nothing builds your authority and credibility with your audience faster than this right here.
When you offer Q and A it shows your audience that you are knowledgeable enough in your area of expertise and you can think quickly on your feet. Here’s another way you can do this, cause I can already hear some of you in my head and you are thinking, “What if I offer Q and A, but no one asks questions.” In that case, you can do the following, you can gather 2-3 questions in advance that relate to your industry. Questions that people ask you frequently and you can answer those questions during Q and A. Does that make sense?
Everything you’ve learned today you can put into practice right away by downloading the “Captivate on Live Video” blueprint. It’s a free step by step plan to help you create your first or next LIVE video presentation. When you follow the simple framework it will take all the guesswork out of creating a great outline for your live videos. So, don’t forget to grab it at www.captivate-training.com/livevideo
Join the Captivate Inner Circle and receive a helpful resource every week that will help you grow as a speaker and leader